Search Engine Optimization India

To do your keyword research you can search for a free online keyword research and analysis tool. Get some traffic with those keywords, and later on, when you have created more authority you will be able to focus and rank for keywords with more competition. Also most surfers have more confidence with sites appearing in organic results, rather than those located in the sponsored links.

Off line direct marketing and advertisements. An Internet user searching for products or services through search engines does not know the address or name of your website. After you find the right keywords for your on-page SEO, you can try senSEO. Another keyword finder tool

Through links or ads placed on other websites, and redirect visitors to your website.

4. For more information and tips, be sure to check out his blog.Before you start collecting content for your website you need to do a keyword research. Through search engines like Google, Yahoo, AOL, Netscape and MSN. DigitalPoint's Keyword Tool
New sites need time to get high rankings in search engines. If your keywords are very popular, it will take much longer to see SEO results. My SEO tool arsenal includes the following free tools:

Keyword optimization involves researching, analyzing and selecting the right keywords that will lead to high search engine rankings and also give a nice website traffic increase.


The optimization is an ongoing process that requires time and money. Reputation (online - offline) - reputation travels faster than you.

1. Also the constant evolution of search engines, and the intense SEO competition make SEO a very hard and persistent procedure.

Remember that a website is another marketing tool. SEO is the process of improving the website's ranking results on search engines, for specific phrases or keywords. This is the most important step before building your website and should not be skipped. Another idea is to use the above tool to inspect what your competition is doing right and learn from that. If SEO is not continuous, search engine rankings can decay over time.

In this article we will focus on the first statement.

One of the top reasons SEO campaigns fail is because people are targeting the wrong keywords.

When using pay per click advertising, your entries on search engines are deleted once you stop paying or meet your budget. Wordpot
In fact, the above is completely pointless and has no value.

SEO should be a continuous process because your competitors are also performing SEO and secondly, search engines are constantly evolving and change their ranking algorithms from time to time.

If you want to get high rankings, you need to continuously fight on the SEO arena. Usually there is a perception that it is gratifying to see the website in search engine first results when you enter the company's website name (also known as domain name). Then it calculates a grade of how good the current website's page implements the rules. Finally it provides complete guidelines on how to optimize your content. These include: print advertising (such as business cards, brochures, newspapers, magazines), television and radio.

How surfers find your website? Let's talk about some of the most common and popular ways.

Displays results from both Wordtracker and Overture
You can use senSEO every time you create a new post or page, and you can stay current on SEO Google Trends.

Are you running any online business? Do you want to get much of traffic to your site? Do you actually want to make your fortune done with Internet? If your response to these entire questions is YES then it is not required that you should be SEO expert. Search Engine Optimization is a technique which is not at all complex. Sometimes you may also get defeated. But, if you are very well aware with all the basic patterns then it becomes very easy for you. If you really want to start making money online then you should follow some basic Dos and Don'ts about the SEO.
Dos for SEO:
First rule you should remember is always Be Normal. All search engines mostly likes natural behaviour. Make it clear that whenever if you get a proposal to pay some money for some computer software which will increase your search engine optimization and it certainly keep you on the top ranks.
Second rule is Links. We generally say that online world means location. To get the best search engine optimization strategy you should focus on Links. Links are called the foundation to SEO. You should keep main measures that quantity and quality of the links which are normally pointing to your site because it is surely going to affect the search engine ranking. Don't ever stop creating links for your website by applying different techniques like link exchange, article submission, affiliate marketing or link buying etc.
Third rule is optimization of your Page and Site. It is a thumb rule that search engine always likes which is liked by humans. Always keep your site optimized according to valuable keywords. Try to use those keywords which are not getting a lot of competition in the market. Keep the navigation of your web site very simple, precise and clear.
Fourth rule is Automation and Delegation. Never try to work on your own for your website. There are ample of software available which makes processes automated. Even you can also outsource search engine optimization to other companies.
Don'ts for SEO:
First rule is never shoot and leave your site. Remember that search engine optimization is a work which is ongoing. Never wait for the result within a day or a month's time. Never work on your website too much and even don't work too fast on it also. Keep supplying pages and links to your website but make slow and step by step increment the task.
Second rule is never optimise your site for the best search engine of the world. Remember Google is not the only search engine. There are many others also. All search engines changes their algorithms once a while. Try to optimize your site for at least three or four Top search engines.
Just work on your site for search engine optimization. You will really love it and you will also have lots of fun. Make it clear that it will surely give you a result. But you have to just wait and watch.

Has anyone noticed over last few days the new google feature when searching if you hover over the title of a result its gives you a preview of the website? what are your tohughts? do you think this will benefit you in anyway? or just a pointless addon google has done?

Targeted traffic is the lifeblood of any website.

And while it is definitely worth optimizing your website for the search engines, you're likely to come across the following obstacles:

1) It takes time. It will typically take at least a couple of months before your website starts showing up in the search engines.

2) The top positions in any search engine can be very competitive. This means when your site does get listed, you'll usually start off lower down the list of search results.

This is where Pay-Per-Click (PPC) advertising can be a real life saver.

Pay-Per-Click advertising is the fastest way to start driving quality traffic to your website.

What is Pay-Per-Click Advertising?

A commonly asked question about the Internet is:

'How do Search Engines make money?'

The answer is simple - search engines make their money by selling advertising space to website owners.

This type of advertising is known as 'Pay-Per-Click' and it is a very effective and affordable form of promotion.

The concept of Pay-Per-Click (also known as 'pay-per-performance' or 'paid search') is based around the simple concept of matching buyers with sellers.

How does Pay-Per-Click Work?

When someone types in a keyword or keyword phrase into a search engine, they receive two kinds of results; Natural Results and Sponsored Results.

Search engine optimization focuses on improving your ranking in the natural results. Pay-Per-Click advertising focuses on the sponsored results area.

Natural Results (also know as 'Organic Results')

Natural results are free listings which are generated from the search engine's database. They are also sometimes referred to as 'organic results'.

The characteristics of natural results are:

- Listings are free. Website owners don't pay to be listed in the natural results.

- There are often millions of results for each topic, but most web surfers don't go past the first 30 results.

- With popular search terms the competition can be fiercely aggressive for the top positions.

- You have no control over the results - your position is determined by a search engine ranking formula (also known as an 'algorithm').

- You can, however, use legitimate Search engine optimization (SEO) techniques to give yourself a better chance of getting a good position (refer to search engine optimization).

Sponsored Results (also know as 'Paid Results')

The second type of result is Sponsored Results.

The characteristics of sponsored results are:

- Listings are paid for by advertisers.

- Listings appear at the top of the page and along the right hand side of the screen.

- Unlike natural search results, you get to specify your ad description and the keywords that make your ad appear.

Differences Between Sponsored and Natural Results

1. Fast set-up

Sponsored results can be set-up immediately, whereas natural results often take months to show a new site listing.

2. You have total control over your ads

You control the appearance of your ad, what position it appears in and how often it is displayed to web surfers.

Once you have your ad up and running, you are free to update it whenever your want. This differs from the natural search results where you have no control over your listing or its position.

3. You choose the keywords that your ad will appear for

Sponsored results allow you to specify exactly which keywords your ad will appear for. You can also specify which keywords you do not want your ad to appear for.

For example, if you sold Harley Davidson motorbikes then you'd want you ad to show up for searches related to 'Harleys' or 'Harley Bikes'.

At the same time, you wouldn't want your ad to show up for other searches that include the word 'bike' like 'mountain bikes' or 'racing bikes'.

4. You determine how much you are willing to spend

Pay-Per-Click advertising allows you to specify exactly what you're willing to spend on a daily basis. Generally, the higher you bid, the higher your ad will appear on the page.

Web directories are collections of web pages with similar subjects and similar content. These directories help in many ways as they are extremely popular with Internet users as they are considered a source of valuable information. Listings in directories improve your chances of page ranking as well. If your site is listed in a directory, the search engines are more likely to find it and add it in their listings for free. Also submitting a site on directories helps in getting one way links which are that we have not linked the other person's site but they have linked us.

There are three kinds of traffic that you can get from the directories where you are listed. The first is click-through traffic, meaning that anyone who ends up on the directory page will be able to see your web site and information, and there is a good chance that they will visit.

The second is indexing your site. Directories will begin to index the pages of your web site once they find the links to it. After that they can come back again and again, bringing you traffic as they do.

The last way that the directories will increase your traffic is increasing your ranking on the search engines themselves as they find the volume of links and references to your web site.

Overall link building is one of the most important steps in building a site, Getting quality links improves your PR and espouser to search engines. Also the possibility of gaining traffic to your site. Many people say link building is dieing out but the facts are simple, You build a site and build links and traffic will come. Also link building also increase your PageRank thus getting more traffic via Google.

Link Building is the process of creating inbound links to ones own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. There are few types of linking one of which is reciprocal links.

Reciprocal links or link exchanges is the process where two webmasters agree to show the other's link on their website. After link building when the number of sites which link to a particular site is known as link popularity which helps in the search engine ranking of a website.

There are many advantages of link building.

• Link building helps in getting quality traffic from relevant sites which increases sales.
• Also when there will be high quality incoming links the site will also be seen as a valuable resource.
• Link building helps in creating awareness, visibility and credibility of your site.
• The site also obtains wider search engine exposure.
• It also helps the website get indexed by search engines.

Search Engine Optimization is proved the best method of internet marketing through which your website can reach thousands of online visitors via search engines which can result in making high amount of sales to your business. Search Engine Optimization is done in such a way that your website is displayed on the top rankings on major search engines so that you can beat your competitors over the web.

Building a website is not enough to earn huge sale over the internet until it is not ranked up on the major search engines. Our team at e-yug does it for you with the most ethical methods. Through search engine optimization you can enjoy your website coming on the top ranking on the major search engines.

There are various strategies through which your website can be promoted over the web like link building, directory submission, PPC, Social Media Optimization, article submission, content rewriting, etc.

We are one of the leading Search Engine Optimization companies based at India and today our clients have reached very high level rankings on major search engines like google, yahoo, bing, etc.

Our SEO Services Include

• Keyword  Research & Analysis
• Competitors Analysis
• On Page Optimization
• Link Building
• Social Media Marketing
• Directory Submission
• Article Writing
• Blogs/forums posting
• Press Releases Promotion